I think we would all agree that the Internet has brought with it a plethora of benefits for both the consumer and the producer of products, music, books and art.
As a musician, I can record a song in my garage and 5 minutes later I can have it online ready to be enjoyed by my masses of adoring fans (ahem. Well maybe just my mum and some weird bloke called Gideon, that refuses to leave me alone and says he knows where I live). The point is, there is potentially a massive audience that I can now sell or promote to directly.
The same can be said of books – never has it been easier to self-publish your work and release it to the public, eager to consume your literary genius.
However, we all know you can’t just throw it out there, willy-nilly. No. First it needs to be categorised, labelled and put in to one of the now countless genres and sub genres that have sprung up to worship the god of Marketing. It used to be Romance, Adventure, Sci-Fi, Horror, Comedy, Crime and maybe Literary. Now, one look down the genre list of Amazon is enough to make you wince. And that’s before you get in to all of the cross-over and sub genres.
Don’t even get me started on music!
Being Typecast . . .
Don’t get me wrong – I love that there is such a diverse range of material to choose from – what I object to is having to get everything I produce to fit, very neatly, in to one of these little boxes. And once I shoehorn it in there . . . that’s it – I’m now typecast as the Horror Writer, the YA Author or the Indie Musician.
I’ve had some personal experience of this with songs I have written . . . being criticised for being too eclectic! We wouldn’t know how to market that, mate, they say. Shouldn’t variety in our output be a good thing? This is why many popular artists and albums of recent times stick very rigidly to one genre, one style, one sound to ensure continued success. Apart from some notable exceptions (David Bowie, Stephen King et al), our mastery of Marketing has been to the detriment of making interesting art.
From The Beatles to The BFG
Have a listen to Revolver by The Beatles, or take a look at the range of books by Roald Dahl – no two songs or novels are the same. They didn’t bother to hang around trying to categorise what they were doing – they just wanted to produce work that interested and inspired them and that’s why their music and stories still resonate today and will continue to do so for a very long time.
I know using genres and labeling your work is a necessary evil and now impossible to avoid – but don’t let it dictate what you produce for the rest of your career.
What are your thoughts on the rise of classification and the complexity of genre? Is it good for your audience and good for you? Am I whinging without good reason? I would love to hear your comments below.
This was my 16th post for the A-Z Blog Challenge. Follow the blog during April for more writing tips, inspirational life posts, short fiction, film-inspired articles and more songs with audio recordings. Next post – Q – It’s always the Quiet Ones who are Writers.